Performance Marketing Specialist

We are looking for a data-driven and results-oriented Performance Marketing Specialist with at least 3 years of hands-on experience managing paid media campaigns across Google Ads, Meta Ads, and Reddit Ads. The ideal candidate should have strong expertise in full-funnel performance marketing, advanced conversion tracking, and campaign optimization with a focus on maximizing ROI and reducing acquisition costs.

The core responsibilities for the job include the following:

Performance Marketing:

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook and Instagram), and Reddit Ads.
• Manage monthly advertising budgets while achieving lead generation and revenue targets.
• Develop and execute full-funnel marketing strategies for customer acquisition and remarketing.
• Continuously improve ROAS, CPA, CAC, CTR, conversion rate, and overall campaign efficiency

Google Ads:

• Hands-on experience managing Performance Max (PPM), Demand Gen Campaigns, Search Campaigns, Display Campaigns, Video Campaigns, and Remarketing Campaigns.
• Build audience strategies using first-party data and customer signals.
• Optimize bidding strategies, asset groups, audience signals, and conversion goals.

Meta Ads:

• Manage lead generation and conversion-focused campaigns.
• Implement and troubleshoot: Meta Pixel, Meta Conversion API (CAPI), Event Matching, Server-side Tracking.
• Create and optimize custom audiences, lookalike audiences, and retargeting campaigns.
• Analyze campaign performance and recommend optimization strategies

Reddit Ads:

• Plan and execute Reddit advertising campaigns.
• Configure Reddit Pixel and Conversion Tracking.
• Build subreddit-based audience targeting strategies.
• Monitor campaign performance and optimize based on engagement and conversions.

Tracking and Analytics:

• Implement complete tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta CAPI, Reddit Pixel, setup and validation, lead tracking, purchase tracking, custom events, offline conversion imports, and enhanced conversions.
• Troubleshoot tracking discrepancies between ad platforms and analytics tools.

Reporting and Optimization:

• Prepare weekly and monthly performance reports.
• Analyze funnel performance and identify drop-off points.
• Conduct A/B testing for creatives, landing pages, audiences, and bidding strategies.
• Collaborate with design, content, and sales teams to improve campaign performance.

Requirements:

• Strong analytical mindset with attention to detail.
• Ability to manage multiple campaigns simultaneously.
• Proactive approach to testing, learning, and optimization.
• Excellent communication and stakeholder management skills.
• Passion for digital marketing and continuous learning
• 3+ years of experience in performance marketing.
• Strong expertise in Google Ads, Meta Ads, and Reddit Ads.
• Hands-on experience with Performance Max (PPM), Demand Gen Campaigns, Search Campaigns, Display Campaigns, and Video Campaigns.
• Advanced knowledge of GA4, Google Tag Manager, Meta Conversion API (CAPI), Reddit Pixel, Enhanced Conversions, Server-side Tracking.
• Experience in implementing end-to-end conversion tracking and attribution.
• Strong analytical and problem-solving skills.
• Excellent understanding of marketing funnels and attribution models.
• Proficiency in Microsoft Excel or Google Sheets for reporting and analysis.

Preferred Qualifications:

• Experience in real estate, rental, proptech, e-commerce, or lead generation businesses.
• Experience integrating CRM platforms (such as Zoho CRM) with advertising platforms.
• Familiarity with landing page optimization and CRO (Conversion Rate Optimization).
• Knowledge of Looker Studio for dashboard creation.
• Google Ads and Google Analytics certifications are an added advantage.

Key Performance Indicators (KPIs):

• Cost Per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Lead Quality
• Marketing Qualified Leads (MQLs)
• Sales Qualified Leads (SQLs)
• Revenue Generated
• Funnel Conversion Rate
• Tracking Accuracy (Pixel/CAPI/GA4)