About the role
The Performance Marketing Specialist is responsible for planning, executing, and optimizing paid digital campaigns across search and social channels to drive measurable business growth.
Responsibilities:
- Manage end-to-end campaign setup, including audience targeting, keyword research, campaign structure, bidding strategies, and budget allocation.
- Implement and manage conversion tracking using Google Tag Manager, platform pixels, and event tracking to ensure accurate measurement across channels.
- Monitor campaign performance daily and optimize based on key metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
- Conduct A/B testing across audiences, creatives, landing pages, and bidding strategies to improve performance.
- Analyze campaign data and provide actionable insights to improve efficiency, scalability, and ROI.
- Ensure campaigns are aligned with business goals, marketing funnels, and customer acquisition strategies.
- Stay updated with the latest trends, platform updates, and best practices across digital advertising channels.
- Prepare and present clear, concise performance reports for internal teams and stakeholders.
Requirements:
- Strong understanding of performance marketing, conversion funnels, and customer acquisition strategies.
- Experience with Google Tag Manager, conversion tracking, and pixel/event implementation.
- Strong analytical skills with the ability to interpret data and optimize campaigns effectively.
- Experience in budget management, scaling campaigns, and performance forecasting.
- Understanding of landing page optimization.
- Good organizational, communication, and time-management skills.
- Ability to work collaboratively in a fast-paced environment.