About the role
The SDR is responsible for converting raw and inbound founder leads into qualified webinar registrations and high-intent sales opportunities. The SDR's job is not simply to "make calls. The SDR owns the first human interaction with the founder and determines: Is this founder relevant, interested and worth progressing?
The candidate will have responsibilities across the following functions:
Lead Management:
- Receive leads from affiliates, inbound forms, campaigns, databases and partnerships.
- Verify and enrich founder/company information.
- Ensure every lead is entered into the CRM.
- Maintain accurate lead source attribution.
- Assign and update lead scores.
Outreach:
- Conduct outbound calls, WhatsApp and email outreach.
- Contact newly generated leads within the agreed SLA.
- Explain the value proposition of Founders.
- Invite qualified founders to webinars.
- Re-engage founders who register but do not attend.
- Follow up with attendees showing buying intent.
- Identify quality leads to make sure the lead generation team modify the ads properly to ensure good-quality leads.
The core requirements for the job include the following:
Qualification:
Qualify founders on:
- Company stage
- Industry
- Employee count
- Current business challenges
- Technology/product requirements
- Decision-making authority
- Urgency
- Budget/readiness
Candidate Profile:
- B2B/B2C inside sales experience.
- Strong telephone communication skills.
- Comfortable speaking to founders/business owners.
- Excellent WhatsApp/email communication skills.
- CRM discipline.
- High follow-up intensity.
- Strong objection handling skills.
- Comfortable working against daily targets.