About the role
The core responsibilities for the job include the following:
Performance x Brand:
- Partner with our marketing team to translate brand ideas into cost-efficient performance creatives.
- Identify and collaborate end-to-end with external agencies and creators.
- Discover new opportunities for the brand to integrate.
Brand Strategy and Positioning:
- Conduct consumer research to understand user behavior
- Shape brand narratives, discover value props, and ensure messaging hierarchy across touchpoints.
Go-To-Market (GTM):
- Lead GTMs for new features/benefits with clear ICPs, hooks, and channel mixes.
- Write briefs; align creative, product, and performance to one plane.
- Support in strategizing and executing campaigns.
Content and Social:
- Work with external agencies and bring sustained customer engagement.
Partnerships and Integrations:
- Identify and negotiate high-ROI brand/merchant/creator partnerships.
- Build co-marketing packs and measure lift (awareness, leads, activation).
- Manage agencies/freelancers, budgets, timelines, and creative QA.
Requirements:
- 4-7 years in brand/marketing (fintech/startups a plus).
- Proven 360 campaign ownership and creative judgment.
- A VERY strong sense of strategy.
- Tight writing, clear decks, and confident stakeholder management.
- Understanding of creator economy, PR-first stunts, and social-first ideas.
- Comfort in working with cross-functional teams.
- Clear communication, bias to action, and willingness to experiment.