Accelerating Hiring Needs for an Electric Vehicle Manufacturer with Diversity Initiatives

About the client: Our client is a leading Indian electric two-wheeler manufacturer, leveraging direct selling and digital-driven approaches, with a focus on sustainable growth. We partnered with them to meet their dynamic hiring needs for Brand Champions and Technicians to deliver test ride experiences and vehicle servicing to consumers at their doorstep. Our primary focus was on increasing female candidate diversity.

Challenge: Our client's primary challenge was to rapidly hire a diverse pool of candidates across four cities and expand to other cities. They needed to attract female talent and collaborate with local educational institutions, academia, and non-profit organizations to find the right talent pool.

Solution Brief: To address our client's challenges, we developed and implemented a multi-channel approach, including:

1. Powerful messaging: We worked with our client to understand their mission, vision, employee value proposition, and experience, and then created a powerful messaging strategy to attract potential candidates.

2. Digital and community-based marketing campaign: We launched a digital and community-based marketing campaign to increase awareness of our client's hiring needs and attract diverse candidates.

3. Collaboration with local institutions: We collaborated with local educational institutions, academia, and non-profit organizations to find the right talent pool.

4. Female candidate diversity: We launched social campaigns to attract female talent and promote gender diversity.

Outcome: Our partnership with our client delivered significant results. Our multi-channel approach enabled them to rapidly hire diverse candidates across four cities and expand to other cities. Our focus on female candidate diversity and collaboration with local institutions helped our client attract the right talent pool. Our local team established trust and confidence with the candidates within the community, connecting on a personal level and offering emotional support and motivation as needed. We also extended our reach to various stakeholders within other business entities and industry cohorts, improving our client's overall relationship management. Overall, our solution helped our client meet their dynamic hiring needs, increase diversity, and accelerate their growth plans.