About the role
A Business Development Associate in EdTech is responsible for promoting educational programs, counselling students, converting leads into enrollments, and achieving admission targets.
Responsibilities:
- Contact and counsel prospective students and parents regarding courses and programs.
- Understand student needs and recommend suitable learning solutions.
- Conduct sales calls, virtual meetings, and product demonstrations.
- Convert inquiries into enrollments through effective follow-ups.
- Build and maintain relationships with students throughout the admission process.
- Achieve monthly and quarterly enrollment targets.
- Maintain accurate records of leads and student interactions in CRM systems.
- Handle objections and provide information about course benefits, fees, and career outcomes.
- Coordinate with academic and support teams to ensure a smooth onboarding experience.
- Track market trends and competitor offerings in the EdTech sector.
Requirements:
- Sales and Business Skills: Lead Generation and Lead Qualification, Inside Sales, Business Development, Customer Relationship Management (CRM), Negotiation and Closing Techniques, Target Achievement.
- Communication Skills: Excellent Verbal and Written Communication, Student Counselling, Presentation and Demonstration Skills, Active Listening, Relationship Building.