About the role
Responsibilities:
- Build the brand, not just the feed: create bold, witty, memorable content reels, short-form video, and campaigns that bring a manufacturing brand's real-world grit to life online.
- Speak to two very different audiences: contractors, masons, and dealers on one side; architects, builders, and homeowners on the other, and know how to flex tone and platform for each.
- Turn campaigns into conversations: build viral-worthy ideas around Hard Worker's launch and product drops that people actually want to share.
- Stay ahead of trends: know internet culture, memes, and platform shifts and when (and when not) to use them for a building materials brand.
- Collaborate cross-functionally: work closely with designers, video editors, the Construction Chemicals product team, and Ramco's marketing leadership to bring ideas to life.
- Drive influencer and dealer-network collaborations: plan partnerships with creators, contractors, and trade influencers to build credibility and reach.
- Own performance: manage SEO, SEM, Google Ads, and Meta Ads; track and optimize using GA4 Meta Insights and campaign analytics.
- Experiment relentlessly: some ideas will fail. The next one could put Hard Worker on the map.
Requirements:
- Has 4-8 years of experience in digital marketing, social media, or brand communication building materials; FMCG, D2C, or challenger-brand experience is a strong plus.
- Has an exceptional sense of humor and communicates with confidence.
- Is bold enough to pitch big ideas and smart enough to execute them within a large, established organization.
- Can write compelling copy that entertains as well as informs for audiences ranging from homeowners to hardcore tradespeople.
- Understands content strategy, SEO, paid advertising, and performance marketing.
- Is comfortable being on camera and creating engaging video content (preferred).
- Can think and act independently, without waiting for instructions.
- Lives online and understands internet culture better than most people.
- Has experience using AI tools for content creation and marketing productivity.
- Is passionate about building brands, not just posting content.