About the role
Looking for Digital Marketing Manager who is upto the challenge of engaging new age customers form the digital world Responsibilities Driving digital marketing strategy for Yumpys. Areas of focus include:
- Digital content management
- Keyword research,
- Search engine optimization (SEO)
- Analysing web analytics,
- All social media strategies and; online outreach programs.
- Develop strategies that increase traffic, demand and conversion.
- Suggest digital strategies that complement the company’s sales and marketing efforts.
- Studying competitor digital marketing strategy.
- Provide direction and direct team members in the performance of their duties, establishing work priorities, and in achieving company initiatives.
- Digital campaigns – Develop and execute high impact digital &; social brand communications programs for all ATL campaigns.
- Manage all owned media channels – Complete ownership of social media channels.
- Regularly tracking conversion rates and making improvements to the brand in digital ecosystem.
- Developing and managing digital marketing campaigns and utilizing a range of techniques including SEM/SEO to improve performance.
- Social media marketing – Creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online social properties.
- Digital Analytics – Maintaining processes to track conversion rates and making improvements to the brand in digital ecosystem.
- Defining success metrics and reporting needs for campaigns.
What we look for in a candidate
- You should be smart and should be able to get things done. Period. That’s the number one priority.
- Ability to react quickly to situations.
- Self-starters; can initiate and run projects end-to-end on their own.
- Passionate about marketing and constant learners who are always in sight of the changing marketing landscape.
- Set the highest standards for themselves and their agencies/ other partners.