About the role

JOB DESCRIPTION As a Performance Marketing Specialist, you'll Play a crucial role in developing and implementing high-impact advertising strategies for our diverse Portfolio of clients. You'll have the Opportunity to work on exciting Projects, collaborate with a talented team, and contribute to our clients' digital success. RESPONSIBILTIES- - Developing comprehensive performance marketing strategies aligned with business goals and objectives. - Planning, executing, and optimizing performance marketing campaigns across various digital channels such as search engines, social media platforms, display networks, and affiliate networks. - Managing paid advertising campaigns, including pay-per-click (PPC) campaigns on search engines and social media platforms. - Analyzing campaign data and performance metrics to evaluate the effectiveness of marketing efforts. This includes monitoring key performance indicators (KPIs), conducting A/B tests, etc. - Identifying opportunities to improve website and landing page conversion rates through data analysis, user experience optimization, and implementing testing methodologies. -Managing performance marketing budgets and ensuring efficient allocation of resources across campaigns and channels. - Collaborating with external agencies, vendors, and technology partners to leverage their expertise and tools for campaign execution, tracking, and reporting. QUALIFICATIONS- - Proven experience managing Google Ads campaigns, optimizing Performance, and delivering measurable results. -effective communication, project management, and coordination to ensure seamless execution of campaigns. -Staying up-to-date with the latest trends, tools, and best practices in performance marketing - In-depth knowledge of Google Ads, Google Analytics, and other relevant digital marketing tools. complex data and make data-driven decisions complex data and make data-driven decisions - Excellent communication and collaboration skills to work effectively in a team-oriented environment. Creative thinking and Problem-solving abilities to develop innovative advertising strategies. Experience – 4-10 years Work mode- Work from Office Location- Gurgaon

Performance Marketing Specialist

About the role

Similar jobs