About the role
The SDR is responsible for converting raw and inbound founder leads into qualified webinar registrations and high-intent sales opportunities. The SDR's job is not simply to "make calls. The SDR owns the first human interaction with the founder and determines: Is this founder relevant, interested and worth progressing?
The candidate will have responsibilities across the following functions:
Lead Management:
- Receive leads from affiliates, inbound forms, campaigns, databases and partnerships.
- Verify and enrich founder/company information.
- Ensure every lead is entered into the CRM.
- Maintain accurate lead source attribution.
- Assign and update lead scores.
Founder Outreach:
- Conduct outbound calls, WhatsApp and email outreach.
- Contact newly generated leads within the agreed SLA.
- Explain the value proposition of Founders Garage.
- Invite qualified founders to webinars.
- Re-engage founders who register but do not attend.
- Follow up with attendees showing buying intent.
Qualification:
Qualify founders on:
- Company stage
- Industry
- Employee count
- Current business challenges
- Technology/product requirements
- Decision-making authority
- Urgency
- Budget/readiness
- Interest in Founders Garage solutions
Daily Activity Target:
- Outreach attempts 100/ day
- Conversations 30 - 40/day
- Webinar registrations 15/day
- Qualified/high-intent prospects 5/day
- CRM updates 100%
- New-lead response < 24 hours
SDR Funnel:
- Lead Contact Conversation Qualified Registered Attended Sales Opportunity.
Handoff to Sales Manager
SDR must provide:
- Founder/company profile
- Need/problem identified
- Product/service interest
- Buying authority
- Urgency
- Webinar attendance status
- Key conversation notes
- Recommended next action
KPIs:
Primary:
- Qualified registrations
- Qualified opportunities generated
- Registration conversion rate
- Lead response time
Secondary:
- Calls/day
- Conversations/day
- Contact rate
- Qualification rate
- CRM hygiene
- Follow-up completion
Candidate Profile:
- 2 to 4 years B2B/B2C inside sales experience.
- Strong telephone communication.
- Comfortable speaking to founders/business owners.
- Excellent WhatsApp/email communication.
- CRM discipline.
- High follow-up intensity.
- Strong objection handling.
- Comfortable working against daily targets.
- Most important trait: persistence without becoming pushy.