About the role
We are looking for an experienced Sales Development Representative (SDR) to drive top-of-the-funnel pipeline creation through structured outreach, intelligent conversations, and enterprise-grade discovery. This role goes beyond telecalling; it requires engaging CXOs and senior stakeholders, qualifying opportunities, and handing over strong Marketing Qualified Leads (MQLs) to the sales team.
The core responsibilities for the job include the following:
Pipeline and Lead Generation:
- Build and manage a consistent pipeline across target enterprise accounts.
- Conduct 20-25 structured conversations per day with decision-makers and influencers.
- Qualify leads based on business need, timing, stakeholder involvement, and fit.
CXO-Level Engagement:
- Engage with C-suite executives (CMOs, CHROs, CIOs, Heads of Marketing, Demand, and HR).
- Articulate Wozku's advocacy-led growth narrative clearly and confidently.
- Understand enterprise marketing, employer branding, demand generation, and advocacy use cases.
Discovery and Qualification:
- Perform first-level discovery to understand: Current advocacy / social / event amplification efforts; Challenges around demand, influence, employer branding, and trust; and Existing tools (e. g., Hootsuite, Sprout Social, Sociabble, DSMN8 EveryoneSocial, etc. ).
- Convert qualified conversations into MQLs and schedule demos for the sales team.
Collaboration and Reporting:
- Work closely with Sales, Marketing, and Growth teams to refine outreach messaging.
- Maintain accurate CRM updates, call notes, and lead status.
- Share market insights, objections, and competitor intelligence from conversations.
Requirements:
- 1-3 years of experience as an SDR / Inside Sales / Business Development professional.
- Proven experience in telecalling and outbound pipeline generation for B2B SaaS or MarTech.
- Hands-on experience engaging CXO and senior leadership audiences.
- Exposure to employee advocacy, social media management, or marketing technology platforms.
- Familiarity with tools/companies like Hootsuite, Sprout Social, Sociabble, DSMN8 EveryoneSocial, etc.
- Strong communication skills (verbal + written) with confidence in executive conversations.
Good to Have:
- Experience selling or supporting enterprise SaaS solutions.
- Understanding of advocacy, community-led growth, demand generation, or employer branding.
- Prior experience working with global or large enterprise accounts.
What Success Looks Like:
- Consistent generation of high-quality MQLs month-on-month.
- Strong demo conversion from qualified conversations.
- Clear articulation of Wozku's value proposition in enterprise contexts.
- Clean handoff to sales with complete discovery and qualification notes.