About the role
About ADA
ADA is the Data and AI Experience Company. We work with global enterprises to build data and AI powered experiences where every decision runs on real-time intelligence and every interaction earns trust. That's how businesses scale, stay ahead, and deliver measurable outcomes.
Our mission is ambitious: to create the world’s most intelligent growth platform for every client we serve. With over 1500+ customers across Retail, Food and Beverage, CPG, Telecommunications, Financial Services, Healthcare and Automotive, we operate in 35 markets around the world.
Position-Specific Requirements:
- 1–4 years of experience in Sales Development, Business Development, Inside Sales, or a similar B2B sales role.
- Experience prospecting and engaging mid-market and enterprise accounts in India.
- Prior exposure to B2B SaaS, Martech, CDP, Personalization, Customer Experience, Data/AI, or E-commerce technology is preferred.
- Proven ability to conduct account research, identify buying committees, and map relevant decision-makers.
- Experience engaging personas such as CMOs, CIOs, CDOs, Heads of Digital, E-commerce, CRM, Growth, CX, Martech, and Data.
- Ability to conduct initial discovery conversations, understand business challenges, and qualify opportunities before handing them over to the sales team.
- Strong understanding of enterprise sales processes and the ability to work closely with Sales, Marketing, Solution Consulting, and Product teams.
- Strong CRM discipline with the ability to consistently maintain activity, meeting, and pipeline data.
Key Skills:
- Enterprise Prospecting & Account Research
- Cold Calling & Consultative Outreach
- Account-Based Prospecting / ABM
- Lead Qualification & Discovery
- Stakeholder & Persona Mapping
- CRM & Pipeline Management
- Martech & SaaS Understanding
- Personalization & CDP Solution Awareness
- Customer Data & Omnichannel Marketing Concepts
- Strong Written & Verbal Communication
- Business Acumen & Problem Identification
- Objection Handling
- Data-driven Prospecting
- Cross-functional Collaboration
- Ownership, Curiosity, and Learning Agility
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We transform businesses using data, AI and tech | ADA
Pioneers in data and analytics, we are powering global marketing and commerce digital transformation with data and AI-led impact. Learn more here!